Many marketers fall victim to gobbledygook, but I expect better from Volkswagen. This effort was an epic fail.
“Volkswagen’s rich history of developing state-of-the-art technology coupled with our industry leading telematics architecture and experience will allow us to deliver a robust set of services to meet the global needs of today’s and tomorrow’s drivers.”
Who is this written for and what are they attempting to communicate?
How about…
“XYZ technology will make the experience of driving a Volkswagen safer and more enjoyable by connecting customers to the information they need when they need it.”
I don’t profess to be a copywriter by any stretch of the imagination. Maybe my copywriting friends can provide a better alternative.
